Mapping the future
of healthcare.
Thirty-five facility websites built on one design system, with the print and digital assets that surround them. Launched on a single calendar across two states.
The work
Lionstone operates across Ohio and into New Jersey, with skilled nursing, rehabilitation, and Alzheimer's care under one parent group. Led by David Orlansky, Director of Branding & Digital Marketing – whose vision drives the network's marketing function – we built every facility website on a unified design system, produced the motion that surrounds them, and supplied the print materials and digital assets the network runs on day to day.
The scale
35 facility websites launched
1 unified design system
2 states · OH · NJ
The footprint A network
A network
across two states.
The cluster sits in Ohio, with outposts reaching into New Jersey. Each facility keeps its own community character while running on the same digital and print system.
Motion The system
The system
set in motion.
Two pieces from the launch motion system. The web motion piece carries the visual language into screen; the full reveal walks through the network.
Websites Thirty-five sites.
Thirty-five sites.
One system.
Every facility now lives on a unified digital platform. Same patterns, same standards, same level of clarity for residents and families. The list, in launch order:
01 Florence Park 02 Greenbriar 03 Hawthorn Glen 04 Fairfield 05 Covenant Village 06 Alois Alzheimer's 07 Heatherdowns 08 East Park 09 Brookwood 10 Greenville 11 Cottingham 12 Convalarium 13 Autumn Court 14 Jackson 15 Brookview 16 Arlington Pointe 17 Columbus Alzheimer's 18 Belle Springs 19 Oak Grove 20 Rosemount 21 McCrea Manor 22 Shaker Gardens 23 St. Henry 24 Madeira 25 Park Vista 26 Country Home 27 Ohio Valley Manor 28 Paulding 29 Walnut Creek 30 Loveland 31 Merriman 32 Piqua 33 Spring Home 34 Lionstone Healthcare 35 Lionstone Therapy
Print Collateral The system,
The system,
in hand.
Print built on the same backbone as the digital network. Brochures, admissions packets, and family-facing materials, carrying the identity from screen to shelf.
Event Activation Lionstone 2025
Lionstone 2025
Leadership Summit.
Mozart was brought to the 2025 Leadership Summit to unveil the new website system to the full network. A live video reveal, marking Lionstone’s move into a new digital era.
Event images and coordination by Mark Tabar.
Mozart pulled us into a new digital era. One built for the families and staff coming next, with the modernized presence healthcare has been waiting for.
