A facility,
completely reborn.
Village Place Health & Rehab in Port Charlotte was underwater. A hurricane took the building down to the studs. We came in for the relaunch — brand, photography, facility film, and digital — and the building filled 104 beds in 4 months.
From flooded shell
to full census.
A hurricane flooded Village Place and the building was stripped to its bones. The construction crew handled the rebuild. The interior team handled the design. By the time the doors were ready to reopen, the bricks were beautiful and the brand wasn't.
That's where we came in. The building had a new floor plan, new fixtures, new finishes. It needed a new posture — one that signaled rebirth without leaning on the disaster, one that gave families a reason to trust a facility with no recent track record. We rebuilt the brand, shot the photography, produced the facility film, and rebuilt the website. The building filled 104 beds in 4 months.
The result,
in plain numbers.
A skilled nursing facility filling 100 beds in 4 months from a standing start is not the industry baseline. It's a multiple of it. The brand and the bricks moved together.
A facility film
that did the heavy lifting.
Hospital case managers, families, and referral sources all wanted to see the building before they trusted it. The facility film became the answer. One asset, used in admissions, on the website, in family conversations, and in referral outreach. It carried the rebrand into every channel that mattered.
Shot by Laibel Schwartz Photography — one of the best to ever do facility film, period.
The team behind
the rebuild, on camera.
A short conversation with Village Place leadership on what the post-hurricane renovation looked like, what HHdesigners brought to the interiors, and how the building came back online ready to receive residents.
A wordmark that
holds its own.
A confident serif wordmark, paired with a calm two-color palette — warm earth and a deep, trustworthy blue. The mark needed to read as confident on a building sign, on a hospital referral one-pager, and on a family welcome packet. Three audiences with three different filters. We designed the system to hold across all of them.
No stock.
Real building, real residents.
A facility filling 104 beds in 4 months can't lean on stock photography. Every image on the new website, in the welcome packet, and in the referral materials was shot on-site after the rebuild. Real lobby. Real therapists. Real residents in real recovery. The photography library carries the building forward — not just for the relaunch, but for every campaign that follows.
A facility is
only as good as its staff.
Construction crews rebuild bricks. Designers handle interiors. We handle the brand. But the people who actually deliver care — the nurses, aides, therapists, dietary staff — are the reason a family stays after the tour. We made sure the brand on every wall matched the team in every hallway.
The team,
at work.
From the curb
to the bedside.
Exterior monoliths on Harbor Boulevard. Interior wayfinding that calms a confused visitor. Door numbers that read clearly to a family member walking down the wing for the first time. Every surface inside and outside the building was designed as part of one system.
Built for the
drive past.
A facility relaunching from a flooded shell needs its market to know it's open, ready, and operating at a new standard. The OOH campaign carried the wordmark and brand photography across billboards along the corridors families and referral sources actually drive.
The brand,
in the room.
A skilled nursing facility isn't a hotel. But the moment a resident moves in, the room is theirs. The welcome card on the bed, the bath set in the bathroom, the menu on the dining tray, the gift bag at admissions — every piece designed to feel considered, not institutional.
A name and a face,
at every shift.
Lanyards in two brand colors, badges that put the staff member's name and role at eye level for residents and families. Small, but the families notice. The staff member who walks into the room with a clear, well-designed badge reads as part of an operation that takes itself seriously.
A presence built
for the late-night search.
The website families landed on at 11pm. The Instagram presence hospital case managers checked before referring. The DM flow that answered medical questions in plain language. The brand as a digital operation, not just a building.
A team effort,
start to finish.
The rebuild was led by Legacy United. Interior design by HHdesigners. The brand, photography, facility film, and digital relaunch — that was us. The result is a facility that filled fast because every part of the team did its job.
You can hire someone to make you a logo. We needed someone to understand what we'd just been through — and what our team had carried us through. Mozart got it. They led with our people, not their own work. The building's full again. The brand reflects the place we actually are.
