The pink,
made official.
A full brand refresh, a website rebuilt from scratch, and an original photo shoot directed on-site. SilverKey, in a new register.
SilverKey came to us with a brand that had outgrown its early identity. The pink was already the spirit of the place, but it had never been codified. We brought it forward, made it the standard, and rebuilt every surface around it. New brand system, new website from the ground up, and a photo shoot we coordinated and directed on-site so nothing on the new site is generic stock.
A new register
for SilverKey.
The brand film, directed by Label Schwartz, opens the new identity. Color, pace, and tone, set against the rooms families actually walk into.
A site rebuilt
from scratch.
Every page, every interaction, every transition rebuilt on the new system. The motion reel below walks through the build, from hero into deep pages.
The system,
across surfaces.
Shot on-site.
Nothing borrowed.
Mozart coordinated and directed the original photo shoot at SilverKey, working with staff and residents on real consults, real hallways, real moments. The library now anchors every page on the new site.
The brand finally caught up to the place. The pink that families always knew is now the pink everyone sees, on every surface, the same way.
