From local favorite
to regional draw.
Glades West was already the first choice for patients from local hospitals. The work began where every operator hits the wall. Getting referrals from the next ring out. From facilities thirty minutes away who had never heard of them.
What changed after launch.
A brand built to convert hospital referrals.
Working with Glades West administrator Ken Angel and his team, we rebuilt the brand from the ground up. New identity. New website. A short brand film designed to be played on iPads in hospital intake offices. Photography that showed what the facility actually looked like and felt like. Print collateral the community liaisons could leave behind.
We also did one quiet thing that ended up paying back faster than anything else – we built online payments into the website. A small operational layer that paid back faster than the brand work itself.
From sketch
to symbol.
Five concepts framed the search – a monogram of ties and embrace, a patient figure mid-physiotherapy, a palm tree referencing the Miramar locale, a sunburst of expansion and light, a sheltering home. The final mark draws threads from each: warmth, place, recovery, light.
Off white. Sky.
Petroleum. Bronze foil.
Four colors carry the entire system. Off white to breathe. A pale sky to lift. A deep petroleum green to anchor with seriousness. A bronze foil to mark the moments that matter, used sparingly, where the brand needs to feel earned.
Warm enough for families.
Sharp enough for clinicians.
The new identity holds two registers in tension – warm enough for a family choosing rehab for a parent, sharp enough for a discharge planner deciding where to refer. The result reads as a place that takes itself seriously without losing the human touch.
The asset that
opened the room.
We produced a short brand film with one specific job – give the community liaisons something they could open on an iPad inside a hospital and use to convince a discharge planner that Glades West was worth a thirty-minute drive. It worked. Patients started arriving from facilities the team hadn't received a referral from in years.
Original imagery
does the convincing.
Stock photography is the fastest way to lose a referral. We directed an on-site shoot capturing real residents, real staff, real moments – the imagery that liaisons could show to discharge planners and that families could recognize when they walked through the door.
Built to convert.
Built to collect.
The new Glades West site is engineered for two audiences at once. Families researching rehab options find the warmth, the photos, the staff, the rooms. Hospitals running due diligence find the credentials, the services, the location, the contact lines. And a small payments module – easy to overlook in the wireframes – has stopped tens of thousands of dollars in bad debt by giving residents a direct way to pay.
Print materials
that travel.
Brochures, leave-behinds, intake materials, family welcome packets – everything the community liaisons carry into hospital meetings and everything that lives on the lobby side table when families arrive. One brand, every elevation.
The people
behind the brand.
Brands don't deliver care. People do. The rehabilitation team and the broader leadership group make the work the brand quietly stands behind.
In Ken's
own words.
One of the areas we wanted to improve on was getting referrals from the next level of hospitals – facilities that were farther away. Sometimes it's hard to convince hospitals and residents to bypass closer facilities and drive thirty minutes to a rehab center. But that is what we wanted to do.
There was a group of hospitals we targeted. Prior to spring 2024, we had not had a patient come from some of these facilities since 2021 – and we only had one in 2021. So we were basically a non-issue to them.
When you and your team got involved with the new branding, the new website, and of course the AMAZING video, everything changed. Our community liaisons went into the hospital and used iPads with your video and pictures to show the staff and their patients our facility and how great our care is. Since then, we have had over thirty patients get admitted to Glades West from that group of hospitals where we hardly ever got anyone.
Also, your idea of putting a way for people to make payments through our website has been a plus that I didn't even expect. Three times in the last couple of weeks we have had a family member or resident go online and make a payment using this system, and it helped prevent us from having over $20,000 of potential bad debt. Thank you so much for helping us get into that market.
If your brand is not earning hospital referrals,
that is a fixable problem.
A real conversation about whether a Glades-West-style rebuild fits your facility.
Inquire
