Assisted living marketing.

Common questions.

• How do you help communities that are below census recover occupancy? +

  We start with the experience before the marketing. A census campaign sending traffic to a community with a weak brand and a poor tour experience will underperform. We typically begin with the on-site layer, then build the external marketing once the experience matches what we're promising.

• What's a realistic timeline to see occupancy improvement from brand work? +

  The brand system installation takes 4 to 6 months. Occupancy improvements typically become visible in month 6 to 12 as the new materials, website, and on-site experience compound. The operators who see the fastest return are the ones who also implement Touchpoint Concierge alongside the brand work.

• We manage 8 communities across 3 states. Can you keep the brand consistent across all of them? +

  That's exactly what our model is built for. Each community gets local flavor; the network reads as one organization.

• Do you work on recruitment marketing for assisted living staff? +

  Yes. Staff recruitment is part of the brand problem, not separate from it. Communities with a strong internal culture and visible recognition programs recruit faster and retain longer. We build the internal brand alongside the external one.

• How much does assisted living marketing cost? +

  A light retainer covering social and content is the entry point, with photography, web, and campaigns scoped separately. Our embedded model consolidates that spend under one team, sized to the portfolio. Most multi-community operators find it replaces several vendor line items at once.

• What's included in an assisted living marketing retainer? +

  Monthly social content per community, census campaign flights, website iteration, photography refreshes as the community changes, family communications, and the on-site experience layer through Touchpoint Concierge. One team, one calendar, every surface.