Healthcare · 2024

Shore Acres

Duration 5 weeks
Industry Hospitality
Services Branding & Marketing
Suspended Shore Acres Care Center wayfinding sign in navy and oak, with a directional arrow
Overview

Shore Acres Care Center needed a brand that read clearly from the hallway to the front door. We built the identity around a wave monogram in navy and oak, then carried it onto suspended wayfinding signs, building banners, door hangers, keyrings, and the facility's Instagram.

Suspended Shore Acres Care Center wayfinding sign in navy and oak, with a directional arrow
Two Shore Acres building banners, one with a shoreline photograph and one reading Deliver and demonstrate excellence in everything
Three Shore Acres Care Center keyrings in navy, grey, and blush
Phone on a cane and timber bench showing the Shore Acres Instagram profile grid
Navy Shore Acres Care Center hardcover book beside a smoked acrylic case with the wave monogram
Shore Acres Care Center logo, a wave monogram in a circle above the wordmark, on navy
Waves breaking over rocks on a sandy shoreline, the brand's founding image
Repeating grid of navy and grey Shore Acres business cards with blush foil type
Two Shore Acres Care Center flagpole banners in grey and navy against summer trees
Row of Shore Acres envelopes and cards printed with the wave line pattern
Shore Acres card front and back, one side navy with the wave pattern and one grey with contact details
Three Shore Acres social posts, including Embrace the Moment and A place where peace and care come together
Shore Acres stationery suite with the navy wave-pattern book, business cards, and printed values sheets
Email compose window showing the Shore Acres Care Center signature block
Navy Shore Acres hoodie with the wave monogram embroidered tonally on the chest
Repeating layout of the Shore Acres Your Path to Wellness leaflet
Two stacks of Shore Acres business cards in navy and grey with blush foil type
Circular Shore Acres monogram sticker on a navy surface, cut by a shaft of light
Stacked Shore Acres Care Center gift boxes in navy with the blush wave pattern
Open Shore Acres brochure on an outdoor table reading Woven into every crevice of our facility
Shore Acres branded pens in navy and blush, arranged in a repeating diagonal pattern
Two Shore Acres staff ID badges on lanyards, showing the wave pattern and a photo panel
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