A facility,
imagined inside-out.
A hurricane stripped Carlton Shores down to the bones. HHdesigners imagined the new interior. Legacy United rebuilt the structure. We came in for the brand, the photography, the facility film, the on-site experience, and the website. The result is a building that earns its name from the curb to the bedside.
Stripped by a storm.
Rebuilt to a higher standard.
A hurricane took Carlton Shores down to the studs. The team had a choice. Patch the building back to what it was, or take the rebuild as an opening to do something better. They chose better.
HHdesigners imagined the interiors as a coastal escape. A real boat in the rehab gym. Beach murals in the lounges. Marble and slatted wood at reception. Pendant lighting and LED accents in the bistro. Every space designed to feel like a place a family would visit, not a clinical facility a family would tolerate.
Our job was to make sure the brand kept up. The wordmark, the photography library, the facility film, the website, the print system, the social presence, the welcome moments. One coordinated effort that lets the building speak for itself.
A walkthrough that
does the explaining for you.
A short film that takes a family, a referral source, or a hospital case manager through the rebuilt facility before they ever set foot inside. Used in admissions conversations, embedded on the website, and shared in referral outreach.
Interiors by HHdesigners.
A facility is
the team that runs it.
A rebuilt building is just a structure until the team walks in. The administrators, nurses, therapists, and aides at Carlton Shores are why families stay after the tour. We led with their faces, on every surface families and referral sources see first.
An interior that
does half the marketing.
HHdesigners reimagined the building from the floor up as a coastal experience. A real boat in the rehab gym. Beach murals throughout the public spaces. A bistro with pendant lighting and a movie poster wall. Every room shot fresh, on-site, after the rebuild — so nothing on the website or in the welcome packet is stock.
A mark that
holds the water.
A figurative mark of a person above a wave, paired with a serif wordmark in deep teal. The system reads as confident on a building sign, calm in a brochure, and trustworthy on a hospital referral one-pager. The wave motif carries through every surface, a quiet nod to the coastal location and the recovery the building is built around.
A print system
built to scale.
A brochure family, a stationery suite, a business card system, a referral folder, and a pull-quote poster. Every piece sized to the wordmark, paced to the same rhythm, ready to be printed in batches as the facility grows.
The website,
in motion.
A site built to convert the late-night search. A family lands on the homepage at 11pm and within thirty seconds knows the building, the team, the address, and how to reach someone. Designed in lockstep with the brand and the photography library, so nothing on the page reads as borrowed.
The mark,
off the building.
Tote bags for the welcome experience. Smartwatch faces for the team. Small surfaces, but they carry the brand into the parts of a resident’s day a brochure never reaches.
One brand,
built to hold.
Every surface above is part of the same system. The mark, the typography, the photography rhythm, the wave motif, the voice. Designed to scale across the building, the website, the print pieces, the social calendar, and every welcome moment in between.
A team effort,
start to finish.
The rebuild was led by Legacy United. The interiors were imagined by HHdesigners, who treated the building as a coastal escape rather than a clinical space. The brand, the photography, the facility film, and the website were ours. The result is a facility that holds together because every part of the team did its job.
A hurricane took our building. The rebuild gave us a chance to start clean. Mozart treated that the way it deserved — with a brand that matched the standard the team has always held, on a building that finally looks like the place we’ve always been.
